20 January 2014


Title: ジャッジ! Jyajji! (Judge!)
English Title: Judge!
Country: Japan
Laguage: Japanese
Year: 2014
  • 妻夫木聡 Tsumabuki Satoshi
  • 北川景子 Kitagawa Keiko
  • 荒川良々 Arakawa Yosiyosi
  • 鈴木京香 Suzuki Kyoka
  • リリー・フランキー Lily Franky
  • 豊川悦司 Toyokawa Etsushi
  • 玉山鉄二 Tamayama Tetsuji
  • 玄理 Hyunri
  • 田中要次 Tanaka Yoji
  • 風間杜夫 Kazama Mori
  • でんでん Denden
  • 浜野謙太 Hamano Kenta
  • 伊藤歩 Ito Ayumi
  • 加瀬亮 Kase Ryo
  • 木村祐一 Kimura Yuichi
  • 松本伊代 Matsumoto Iyo
  • 柄本時生 Emoto Tokio
  • 志賀廣太郎 Shiga Kotaro
  • 福本清三 Fukumoto Seizo
  • 竹中直人 Takenaka Naoto

Ota Kīchiro works at an advertising agency, but he's not very good at his job. A chance encounter with an ex-girlfriend he still has feelings for reminded him why he aspired to create television commercials.

Kīchiro was instructed by his superior Otaki Ichiro at work to participate in an international advertising festival as a judge. He asked his colleague Ota Hikari to go with him, and pretend to be his wife.

At the festival, Kīchiro was told by Ichiro that he should make sure that the television commercials made by their agency get the grand prize, or else he will be fired. Kīchiro wants to do his role as a judge properly, but he finds out that everyone else schemes to make their work win the prestigious awards.

Judge! is an interesting movie about what goes on in international festivals for the creative fields; specifically how entries are selected, how the judges and participants are chosen, and how the prizes are awarded.

Ota Kīchiro is very serious about doing his role as a judge properly, and he wants to follow the rules strictly such as not promoting his work and his agency's submissions to the other judges or participants.

Although I understand where he's coming from, it seems strange not to want to promote your own work to others. I suppose in Kīchiro's case, since he thinks the television commercials submitted by his agency are not good then he doesn't want it to win any prize whatsoever.

But generally speaking, I can see why people would want to tell other people about their work, especially why they would want their work to win prestigious awards for professional recognition and career advancement.

There are a lot of good works in this world, and it's usually up to you to let people know how good your work is. If you don't, it's possible that other people won't even notice it. Once you call their attention to your work, then they can at least evaluate it.

Anyway, Kīchiro wanted to make television commercials because a television commercial touched him deeply and led him to want to do the same; create television commercials that can make an impact on people.

Narrator: Change direction, and turn a headwind into a tailwind.

Kagami ?: And if you're lost for words, say this: "Silence is golden"... They'll fill in the meaning.

Ota Kīchiro: Let's do what we think is right. What's good is good, what's bad is bad. Whatever the result, we should raise our hands according to our conscience!